Voter’s Awareness Campaign
INEC data shows that over 70% of eligible voters (mostly youth) stay home due to distrust and misinformation . TYVO have counters this narrative using peer-to-peer storytelling on WhatsApp and TikTok, as INEC recommends meeting youth where they are . The have Push members to show their PVCs online and explain one specific policy (e.g., Student Loans) they want to protect by voting . The have Created short videos explaining how to use the Bimodal Voter Accreditation System (BVAS) to counter the myth that “votes don’t count.”
The Help Desks in the Market already has a winning physical model to replicate: Help Desks in major markets and religious centers . These convert into Voter Hubs. TYVO members can help citizens download the INEC app or check their polling units. The group has previously distributed 100,000+ flyers to polling unit coordinators—leverage this network to distribute the 2026 Voter Education Manual (youth-friendly version) .
The have Followed the “Renewed Hope Ambassadors model by hosting community dialogues to explain why local development (e.g., road repairs) requires voting for continuity .
This awareness campaign has a clear political goal. The group has already pledged to deliver 10 million votes for President Tinubu in 2027 . To hit that, awareness must translate to action:
- The 30% Problem: INEC warns that currently, 30% of voters decide for the 70% who stay home . TYVO’s campaign has flip this by proving that governance has improved through it good governance awareness campaign. the Used the awareness drive to highlight tangible wins (e.g., non-oil export growth, SME support) to give voters a reason to show up .